Audience-driven
mobile advertising.
At full attention.
MadData reaches the right person on the right screen at the right second — powered by Device-ID precision, premium placements across Israel's top mobile properties, and brand-lift you can prove.
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- Data sources
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// trusted by leading brands in israel
// hover to pause
// how we deliver
Long-tail reach with
upper-mid-funnel impact.
Awareness that converts. Precise audiences, premium environments, and the analytics to prove brand-lift — all on mobile.
Audience targeting
Device-ID accuracy beats cookie-based methods. Hundreds of audiences, lookalikes in 48 hours, real-time GPS targeting.
- → Device-ID precision (no cookies)
- → Demographic, socio-economic, behavioural
- → Lookalike audiences in 48 hours
- → Real-time GPS-based location
Premium placements
Full-screen mobile inventory across the most-read news, sports, finance, and lifestyle apps in Israel. No bot traffic.
- → News: Mako, Ynet, N12, Israel Hayom
- → Sports: Sport5, ONE, Sport1
- → Finance: TheMarker, Calcalist, Globes
- → Games: Candy Crush, Tinder, Grindr
Measurable brand lift
Every campaign comes with proof. CTRs above industry average, low cost-per-engagement, and brand-lift surveys.
- → CTR above 2% (industry < 0.5%)
- → High engagement-per-session
- → Significantly lower cost-per-click
- → Brand-lift surveys included
// audience-first
Hundreds of audiences. Built on real behaviour.
We connect dozens of next-gen data sources with a privacy-respecting Device-ID layer to build audiences that look like the people you want to reach — not approximations from third-party cookies.
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A suitable audience for every brief
Ready-made segments across every major vertical, plus custom builds.
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Lookalikes in 48 hours
Feed us a seed list; we deliver an audience that performs like it.
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Real-time, GPS-precise targeting
Location signals at the moment of decision.
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Tailored age ranges — including youth
Granular demographic segmentation.
// quality awareness
Awareness that strengthens conversion.
Average brand recall lift across surveyed campaigns
- High CTR2.0%+
- More site entries3×
- Lower session cost-42%
Higher engagement-per-session vs. industry baseline
- Effective exposure+57%
- Low bounce rate-34%
- Long sessions2:14
Funnel improvement on campaigns with brand-lift surveys
- Awareness → consid.+19%
- Consid. → intent+24%
- Real-time locationlive
// let's talk
Ready to reach the right audience?
Tell us about your brief. We'll respond within one business day.